Hi, I'm Pia!

Creative entrepreneurs and creative-led businesses are built to move fast.

But without the right systems, even success slows you down.
Projects pile up. Processes break. Scaling feels like pushing a freight train uphill.

I’m not an agency.
I’m not here to sell you a flashy tech stack.
And I’m definitely not here to hand you another SaaS template and wish you luck.

I'm the operational partner serious founders call when they are ready to stop firefighting and start scaling.

I build lean, powerful systems that automate the chaos, free up your time, and put your business on rails so you can lead like the CEO you are meant to be.

My Story

A few years ago, I was freelancing non-stop.

At first, I loved the flexibility. But I quickly realised I was just rebuilding the same burnout I’d seen inside the agencies I used to work for.

I was working too much. Saying yes to the wrong projects. Feeling trapped by the business I had built.

Meanwhile, my clients were telling me: “You’re different. You actually listen. You care. You move fast and deliver.”

They wanted someone they could trust. Someone who gets things done.

So I stopped trying to fit into the agency/freelancer mold. And I built something better — a consultancy grounded in clarity, precision, and deep operational support.

My lovely team

Nicolas Wernet

Creativity & Brand

Pia Cheng

Strategy & Operations

Chenguin

I'm here for the pasta.

What makes my approach different?

Most consultants chase trends. I go back to the basics.

I help creative entrepreneurs and teams like yours build powerful, simple operations that free up time, reduce dependency on you, and let your business run without you having to chase it.

Because the truth is:

You can automate chaos. But it will still be chaos.

With over 35 companies supported and 3700+ hours saved, I’ve helped founders reclaim their calendars, rebuild their backend, and unlock the ability to scale sustainably.

  • Systems built around how you actually work
  • Automations and AI applied with strategy, not overwhelm
  • Documentation, delegation, and delivery that runs without handholding
  • Calm, clarity, and control in your operations

A few things about me

  • I was formerly Head of Operations at a Swiss agency.
  • I speak Mandarin, English, and German fluently.
  • I built my own company to help others build better ones.
  • I love cooking!
  • I make pasta twice a week always with a different sauce.


I believe the best businesses are simple, human, and scalable.

Let’s make yours one of them.